To find out the truth, you may have to dig deeper. Different pages will have different bounce rates depending on their intended function, which is why looking at your site-wide bounce rate may not be the best indicator of what’s actually going on. So what’s a good bounce rate? It depends. If most users visit your site to do one thing, like leave a product review or send you a message, then it makes sense for them to click away after completing that action. On the other hand, If you have a site where people only need to visit one page, then a high bounce rate could be perfectly normal. Maybe your content isn’t relevant to your site visitors. Maybe there’s a broken link in the navigation menu, or your page load time is dragging and people aren’t sticking around to wait. If your goal is for users to browse multiple pages of your website, then a high bounce rate indicates a problem. The answer depends on the kind of content you offer. When somebody spends the time to click through to multiple pages on your site, that indicates that they found your content interesting and useful. Google looks at your bounce rate when deciding who sees your page. The longer they stay on your site, and the more they explore, the more likely they are to buy something. In marketing terms, sites should be “sticky.” When a new lead is funneled to your site or finds it on their own, they should want to stick around. Understanding bounce rate is critical to your site conversion rate optimization. A bad bounce rate likely means a bad user experience and lower site sales from users who leave your website without doing much. If that page had a high bounce rate, it would mean people were somehow getting there without having visited any other pages on your site or having bought anything.Īs mentioned, your bounce rate matters. An exit rate is the percentage of people who leave your site from a certain page, and a high exit rate isn’t always cause for alarm.įor instance, a “thank you” page displayed after a customer makes a purchase would be expected to have a high exit rate. You can also track individual pages and segments.īounce rates are not to be confused with your exit rate. This will give you the bounce rate for your entire site. To check this stat, go into the Analytics audience menu and click the “Overview” option. Google’s analytics system calculates your bounce rate by dividing the total of single-page sessions divided by total page visits. “In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.” Here’s Google’s definition of bounce rate from its Analytics page: In other words, they “bounce” away from your site almost immediately. Your bounce rate is the number of people that come to your website and leave without clicking to any other pages besides the one they first landed on. Your website’s bounce rate can tell you a lot about your business, and can be an excellent metric that you can use to test both new and preexisting pages-if you know what to look for.īelow, we’ll go over bounce rates in detail to help you gain a better understanding of what they are and how you can decrease the bounce rate of your website. If a bouncer beats up a person he has thrown out because he has been resisting, even if the person had a right to resist, the Bouncer will not be charged with assault, and the person he beat up will spend the night in jail.If you’re launching an online business and doing your homework on best practices, you might have come across the term “bounce rate.” People want to know what it is, how they can optimize it, and how they can measure it. They generally live by their own rules, and ignore the law. They generally dislike people who actually have some pride and attack them with words and intelligence rather than fists. If the person resists, they will force them out. I assume it's because they just need to look they're actually doing something, and not just standing around talking. Sometimes the Bouncer or Doorman will willingly abuse their position and actually throw someone out who is neither too drunk, nor causing any trouble, simply for the sake of it. Most Bouncers or Doormen are actually lacking in brain cells, and only got through life by being big and "hard" (able to beat someone up without much harm to themselves). Some of these men are usually pretty nice people, unforturnately most of them are not. The big guy outside of Pubs and Nightclubs.
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